About: The American Serenade Coffee & Wine Society
Why are we called a Society?
A Society is a group that shares a common interest. And in our case, as American Serenade Society Members, we share an appreciation for fine beverages. Specifically for American Blended Specialty Coffees and American Produced Wines.
Is there an advantage to belonging to a Society, and particularly The Coffee & Wine Society?
Yes! And our Members believe that the advantages are significant because we are unique in 2 important ways.
First, American Serenade is the only national society that is exclusively for both Coffee & Wine lovers. And Second, American Serenade is a Group Buying Club. By joining together, we are able to leverage our numbers. And as a group, we have earned unusual access & great prices for high quality coffees and wines. And in some cases, have gained product access that may not be affordable or even available to most individuals. Some refer to this concept as “The Power of Many”.
In other words, American Serenade is like other national group buying clubs, AAA or Costco. Only the Society concentrates specifically on something we know, understand and more importantly something that we all enjoy and appreciate – Great coffees and fine wines.
American Serenade acts as the Society Member’s conduit to find and qualify high quality American wine producers and specialty coffee blenders across the US. And, we negotiate pricing by leveraging our Society’s combined purchasing volume.
How do American Wine Producers and American Specialty Coffee Blenders view the Society?
In a word, they love us! And the feeling is mutual!! Both the coffee & wine supplier communities, from day one, are committed to our Society’s group buying concept. They are continually impressed by the opportunity we represent. And the Society gains unusual exclusive product access and low pricing that was not previously available to us as individuals. This exclusive concept is a win-win because Society purchases provide our supplier partners significant increased sales without the significant increase in servicing costs. Our suppliers gain important new efficiencies while adding hundreds to thousand of new individual customers but only having to service a single Buyer, American Serenade.
American Serenade has from Day One worked seamlessly with our supplier community, always exhibiting the utmost respect and honesty that our Society Member’s expect.
And most important to our strong mutual relationship, our supplier partners appreciate that we promote American artisans, reinforcing the high caliber and unsurpassed quality of Produced-in-America!
How do you promote The Coffee & Wine Society?
We exclusively use In-Home Gatherings attended by interested coffee and wine lovers where we taste-test current and potential new, Society Coffee’s, Wines and related Accessories.
We find that because our attendees are often like-minded in their coffee or wine appreciation, they are also highly engaged and motivated to begin the “Explore and Evaluate” task that lies ahead. We invite the Gathering to evaluate the products presented that day and also ask that they later individually complete & submit the Society’s Quality & Review Survey.
As our sincere “Thank You” we always offer each Gathering attendee the opportunity to purchase, on that day only, any Society product @ our ‘Traditions’ Member pricing level, with no further obligation of any kind. We additionally allow each attendee, at no cost and no further obligation, the right to become a Society Traditions Level Lifetime Member.
We have found this unique, no strings, no obligation, approach to be extremely efficient in supporting our current Members. Our Gatherings’ provide The Society a constant ongoing forum for continuing quality evaluation. This process has proven to be effective in providing valuable, unbiased feedback.
Our Gatherings endow The Society with product strength & improvement and a vibrant, committed Member base.
Stop by our site, www.americanserenade.com or purchase and sample our coffees and make your own decision.
Bean to Bean!Lisa Mitchell, Owner/Maestro, American Serenade. www.americanserenade.com Share