Hello Fellow Coffee,Tea & Wine Lovers,
My name is Lisa Mitchell, after spending 15 years in Corporate America, working in a very demanding and fast-paced environment, I was suddenly downsized. After taking a little downtime to spend with my husband of 13 years and our son and daughter, I did a little soul-searching on ‘what I wanted to be when I grew up’. I realized time was flying by and my children were not toddlers anymore and no matter what direction my husband and I decided together was right for my future career, it would be one that focused on spending more time with family and friends! As life is too short and you never know if you will get a tomorrow. I decided to follow my passion for Coffee & Wine and pair it with a company strategy that focus on American made products, supporting other small business, and bringing people together around the table. We ask our customers to take time away from the craziness of life, to stop and enjoy the day, beverages and your friends & family. Hence, grew American Serenade & our lady Grace that is shown and spoken of throughout the website and our products.
The American Serenade Coffee, Tea & Wine Society is a group that shares a common interest.
By joining together, we are able to leverage our numbers. And as a group, we have earned unusual access & great prices for high quality coffees and wines. And in many cases, we have gained product access that may not be affordable or even available to most individuals. Some refer to this concept as “The Power of Many”
By design we remain an organization small enough in size to recognize and appreciate each member’s individual value.
We are committed to maintain affordable membership requirements in order to allow anyone accessibility to a very select and exclusive group of producers and suppliers who provide unique quality. And we continually strive to be defined by our values & the services that we offer.
Our independent US coffee micro-roasters, artisan tea designers & wine producers are committed to our group buying concept. They are continually impressed by the opportunities we represent.
This unique partnership concept is a win-win because Society combined purchases provide our supplier partners significant increased sales without the increased servicing costs.
American Serenade has worked seamlessly with our supplier partners, always exhibiting the utmost respect and honesty that our Society Member’s expect.
And most important, our supplier partners appreciate that we believe in and promote American artisans, reinforcing the high-caliber and unsurpassed quality of Produced-in-America!
To introduce potential new Members to our group, we often use Society Gatherings attended by interested coffee,tea and wine lovers.
Gatherings offer a congenial atmosphere to sample-test current and potential new, Society Coffee’s, Wines and related Accessories.
We find that our Gathering attendees, being like-minded in their coffee or wine appreciation, are also highly engaged and motivated to begin the “Explore and Evaluate” task that lies ahead.
And, our current Members benefit with an ongoing forum of continued quality evaluation and valuable, unbiased feedback.
Our Gatherings endow The Society with product strength, continuous improvement and vibrant and committed Members.
About Lady Grace & Our “Open Heart” Hallmark:
The elegant lady pictorialized in our Coffee & Wine Society logo above is Graceby Cecelia DuBay Johnson. To our Society Members, Grace represents a gentler time in America when we set aside the day’s labor to enjoy the company of family, dear friends and wonderful neighbors. Whenever you see Grace we hope she will remind you how fortunate we are to have the freedom to be able to preserve that tradition.